Strong focus on the ChooseESC! campaign at the Bologna Motorshow

ChooseESC! partner Bosch brought the campaign to the Bologna Motorshow (5-16 December 2007) where consumers and especially young people/drivers could learn about the benefits of ESC. Five ChooseESC! dummies accompanied by their girlfriends strolled through the event during the whole period of the motorshow where they distributed information material and took pictures of visitors to offer them an ESC souvenir.

The ESC simulator at the entrance of the Motorshow gave people the virtual experience of how ESC can help in dangerous driving situations and visitors could also sign up for ESC outdoor test ride sessions.