ChooseESC! at Madrid Motorshow

During the Madrid Motorshow (22 May - 1 June 2008), eSafetyAware! partners Bosch and RACC (Royal Automobile Club Cataluña), in collaboration with Renault, organised ESC promotional activities to increase the consumer knowledge of the system.

Around 1 million people have visited the fair and an estimated 3,000 people participated in the ESC live demonstrations, in which two instructors explained how ESC works. In a flyer, distributed by the “ChooseESC!” dummies, people could fill in a questionnaire about ESC and had the opportunity to win driving courses.

Furthermore, ESC simulators were running non-stop in the Bosch and Renaults booths showing several thousands of people the safety benefits of ESC.

Flyers:

• ESC Flyer  pdf (713 KB)
• ESC Motorshow Flyer  pdf (717 KB)